Did you know that even reputable companies sometimes get it wrong when choosing a name for a new product or service? Hear how Germans thought that Rolls Royce was offering them garbage in the 1930s, and how “Nova” was not the best name for a car. This episode in MP3 format :: Marketing Translation Mistakes :: take a look at this website to delve into more brand name blunders Markenflops :: and here you can find even more marketing mistakes (in german) File Download (5:01 min / 7 MB) Less

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RoPeCast

It is well known that German (like many other languages) has borrowed words from English. Less well known is the fact that words have also travelled in the opposite direction, with sometimes surprising results. This episode in MP3 format :: more loanwords :: See this list at Wikipedia for some more instances and examples of German expressions in English File Download (4:40 min / 7 MB) Less

Learn German for free with podcasts.
RoPeCast